Thats right, Klaus. Its very obvious that Facebook Likes are a performance indicator for the groups leadership. If its growing, that means the association is growing by leaps and bounds.
The real fans & followers on Facebook match those campaigned and bought ones in behavior & response to calls to action, though. I used to work as marketing and sales manager for a aviation company and part of my responsibility was corporate social media. Major PITA! Facebook, Twitter & Co. Both platforms are inherently useless beyond creating clicks.
Even in our best advocacy days here, to get any meaningful response required being on peoples ass 100% of the time, emailing, followup calls and constant monitoring. The problem is twofold in our industry.
1. You have those who think SPA is already on it, the current and past motion to keep advocacy topics out of public light is a perfect way to conceal inaction.
2. You have those who think that an attack on XYZ in Hinterland Montana is of no consequence to those in Fl or elsewhere and the approach is based on the theory that all issues are just local bushfires and hence insignificant.
Fact is, our opponents know of this tremendous weakness and exploit it at every turn. 90% of "us" remain completely blindsighted until its simply to late.
50% of the blame for our defeat is with those affected directly because they reject communities like this one and never ask for help.
All those reading here (secretly) still exist and a fact also remains that Seaplanemagazine.com reaches a truckload of people including those in management of most associations. Its not that help is categorically unavailabe, the tools are simply not used to their potential and stay in the shed 99% of the time.
All you have to do is ask for help, both Chris and I would leap forward to help get the word out and I think we here on the forum could still ruffle some feathers if we remembered why and how we started here, instead of learning about stuff from the daily tabloid rag.
Arrogance preceeds the fall...