Not sure, Bob.
I assume that there is two sides to SPA's offering the training directory. One is, it's just really really nice to have, another is that lots of flightschools do a LOT of advertising for the SPA by using little decals or having magazines flying around at the base. Its only right for them to show off member businesses. I am sure some seaplane CFI's give out complimentary memberships to every student. From a marketing standpoint, I do not understand magazines or newsletters. I simply don't, so call me dumb or behind the ball or whatever you'd like.
1. Why share the training directory with members? It should be available to the public, easy to find and open. This requires correct information.
2. How many people (in your opinion) read the magazine and go through the advertiser index?
3. How many refer back to the magazine to find and purchase things they want/ need? Will they find an old magazine and do business with a advertiser?
4. Lets assume 8000 magazines get printed. How many of them end up in the hands of "in the market, non rated seaplane pilot wannabe's?"
5. Any issue discussed in a magazine can be (best case) 3 months old by the time you see it.
Disclaimer: I am one of these people who don't have time to sit in a recliner and smoke a pipe while I gleefully enjoy reading association magazines.
All my magazines eventually end up in the bathroom. That's the one place in my house where I don't take calls or shop for stuff.Where is the customer?
Chances are... the customer is online. Searching. Reading feedback given by previous customers of the outfit. Looking for information in a forum.
- How long does it take?
- Whats the schools reputation?
- How much does it cost?
- What kind of airplane should I buy?
- How do I get the float lockers to....?
- What do you guys to for a dock/ ramp/ mooring...?
- .................. any number of other questions...?
What I am trying to say is that next to being in the field at the SPB, a forum is the perfect place to ask
. An encyclopedia on steroids, all for nothing but asking.
Helpful hands and information at your fingertips. Referrals, (Example: Hey you should check out Alex Clark, I got some bush-flying training with him in 2009 and he's some cookie)
I guess its the easiest marketing and advertising you could ever do. Be someones buddy, and they already know you when they show up for business.Questions:
What advertising avenue/ agency will work with you for literally free? Which one of them will make you a free banner? Who will design you a business card for NOTHING?
Who will help you set up a Facebook company profile or write articles you can use to learn how to properly promote your business? All for being a sponsor who spends less here than anywhere else? You can't advertise in ANY magazine for the money I charge for a whole year on this website.http://jasonjamesbaker.wordpress.com/category/aviation-marketing/
Look at Kevins website, for example. For years he had an older style, overloaded website. He was very unhappy.
We started talking on this two years ago. Now Kev hired a company to do his website for him, they underbid me by some $200-300 Dollars.
They screwed some stuff up, but all in all, they did a pretty good job. Essentially, in the end they asked for more money to fix what they had done.
He was already a sponsor here, so when he turned for someone to help, I naturally offered to help him, for nothing. Just because he is (was) a sponsor and a personal friend.
The 1980's are over. Paper magazines are inefficient, outdated, and on their way out the door. People love them, but they will live just as happy without them.
A training directory is just as hard to maintain as a water flying directory.
I am sure the SPA will have a app that will address this issue.